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Playa de Las Americas

The reputation of Playa de Las Americas as a concrete jungle of tackiness is fast disappearing into the history books. Now it sports a more sophisticated reputation of quality and an up market reputation. Finishing in 2007 you will find a vast pedestrian area taking in most of the 3km stretch from Los Cristianos to Fañabe. Certainly a resort with a fast growing reputation for excellent hotels and quality shopping. There is still the central area of Veronicas, that attracts the young people with the many discotheques and bars, much the same as any holiday resort, however there is much more to Las Americas than this past attraction.
Central Las Americas was built in the 1970s, however to improve the resort's image and finances there has been substantial effort to attract more affluent tourists, with four- and five-star hotels appearing in the more salubrious districts on the edges of Playa de Las Americas. Just north of central Las Americas, San Eugenio and its British-dominated northern neighbour Torviscas have successfully become family destinations, while the new yachting marina Puerto Colon between the two is slowly emerging as a trendy stop-off for the yachting set. At the northern fringes of Las Americas is the relatively stylish and rapidly expanding resort of Fañabé .

Many new luxury, quality Apartment complexes are keeping pace with the new hotels in terms of quality and facilities.

Projecting a similar, exclusive image much the same as as Fañabe, Los Moritos , to the south of central Las Americas and bordering Los Cristianos (leaving it no space for further growth) is near some of the least crowded beaches - the extravagant architecture of the five-star Mare Nostrum Resort setting the local tone.

The new state of the art  Conference Centre, in both facilities and innovative structural design, is now attracting many business conferences and bringing the professional companies and businessmen to Las Americas. These companies are also promoting the new Playa de Las Americas throughout the world.

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